Onitsuka Tiger

Onitsuka Tiger began in 1949 with Kichachiro Onitsuka's commitment to promote youth health through sport, prompting him to start making basketball shoes in his living room in Kobe, Japan. Ultimately, Onitsuka became particularly renowned for the Mexico 66, which featured the distinctive crossed stripes for the first time.

Onitsuka was eventually folded into the brand ASICS, but then relaunched as a heritage brand in 2002. The legend lives on today as a lifestyle brand with a fusion of Japanese heritage and modern flair.