Hoka One One

Hoka One One is an athletic shoe company originating in France that designs and markets running shoes. Founded by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees, in 2009, when they sought to design a show that allowed them to run downhill faster, and created a model with an oversized outsole that had more cushion than other running shoes at the time. The shoes are named after the Maori language phrase loosely meaning "fly over the earth".