Billionaire Boys Club
In 2005 Pharrell Williams and his manager Robert Walker, collaborated with Japanese fashion icon Nigo (A Bathing Ape / BAPE brand) to launch BILLIONAIRE BOYS CLUB. BBC is a high-end luxury sportswear/street-wear brand featuring t-shirts, hoodies, and more. BBC prides itself on the fact that all items are produced in very limited quantities, using the highest quality materials and manufactured in Japan. The brand is known for its unique style, incorporating bright colors and innovative patterns, influenced by classic design and vintage style. Billionaire Boys Club is only available in approximately forty stores worldwide. This formula has been key to keeping BBC in high demand among their very diverse clientele of college students, corporate executives, professional athletes, actors, and musicians. The unique style and wide variety of the line attract people from all walks of life. BBC’s motto: Wealth is of the heart and mind. Not the pocket.