Stüssy

Way back in 1980, Shawn Stussy and Frank Sinatra Jr. didn't know they were creating an industry. They just wanted to sell some awesome surfboards and maybe a few t-shirts along the way. But soon, the gear developed a larger cult following than the boards, so they shifted the focus to creating apparel with Stussy's graphic and alt-culture influences. Over 40 years later, Stussy remains at the top of the streetwear industry it birthed.