FAKE CLOTHING is a brand concept by former August store manager, Alex Hysel. Originally launched in 2018 when Alex was studying fashion design at UW-Madison, the brand's mission is to bridge the gap between consumer fashion and fine art, and investigate the relationship between ‘real’ and ‘fake’.
Collidge is a clothing project involving three creatives: Bailey Whisler, Dawry Ruiz, and Malcolm McCanles. The trio met as students in UW-Madison’s Studio Learning Community and...
Shop Here Supa Friends is a hip-hop group founded in Madison, WI, in 2017 by five emcees; Soup The Fifth The Master Plan, Al D,...