G-Shock

Created by Casio engineer Kikuo Ibe in 1983, G-Shock is a Japanese timepiece brand, authentic and virtually indestructible by way of its design, durability, and "Triple 10" philosophy. While G-Shock first gained renown for its classic resin "square" digital models built to withstand extreme shocks, the brand now offers a comprehensive lineup of digital, analog, and premium metal timepieces that beautifully balances raw, utilitarian toughness with modern streetwear style.