Created by Daisuke Obana after years of business in the vintage clothing industry, N.HOOLYWOOD is a label of high-end modern menswear with retro-inspired designs. Their clothes are well-known for their concept of taking old/retro fashion motifs, and adding to them modern twists to create “something truly different”; they also are often based off of particular themes. The label’s name is a combination of the abbreviation for the word “North”, and a play on the words “Hollywood” and “hooligan”.