Hoka One One is an athletic shoe company originating in France that designs and markets running shoes, named after the Maori phrase loosely meaning "fly over the earth". The brand was founded by former Salomon employees Nicolas Mermoud and Jean-Luc Diard in 2009, when they sought to design a shoe that allowed them to run downhill faster. The result was a model with an oversized outsole that had more cushion than other running shoes at the time.