FOUND

FOUND is a New American luxury label built at the intersection of culture, identity, and craftsmanship. Founded by Faraz Zaidi, a first-generation American, the brand draws from a dual heritage shaped by South Asian roots and a rural American upbringing—merging these influences into a distinct, modern design language.

At its core, FOUND reinterprets history through a contemporary lens. Collections blend traditional techniques with bold, modern silhouettes—creating garments that feel both timeless and forward-looking. Each piece reflects a commitment to craftsmanship, storytelling, and cultural dialogue, where clothing becomes a medium for preserving the past while redefining the present.

Guided by an ethos of ethical production and thoughtful design, FOUND explores the space between heritage and innovation. The result is a body of work rooted in narrative—where global references, discovered textiles, and lived experience converge to shape a new vision of modern luxury.