Awake NY

Self-described as “unapologetically New York”, Awake NY founder and former brand director at Supreme, Angelo Baque, values his city as a cultural juncture. Launched in 2012, Awake NY captures the unique cultural spirit and sensibility of New York City. The brand is a reflection of the diversity that has defined the city's cultural landscape. Simultaneously classic and contemporary, Awake NY evokes both the changing aesthetic vibrancy and timelessness of New York.