ACRONYM®

Hailed as one of the foundational pillars of techwear, ACRONYM® has amassed a cult following since Errolson Hugh and Michaela Sachenbacher founded the brand in 1999. The two designers conceived ACRONYM® while freelancing for snowboarding companies, which sparked their desire to integrate the same technology into everyday clothing long before the fashion industry became fixated with versatile performance wear and athleisure. Drawing inspiration from an amalgamation of sources, from science fiction to Hugh’s childhood spent in his parents’ architecture studio and at karate lessons, ACRONYM® is renowned for its seamless combination of high-performance materials, futuristic forms, and ergonomic utilitarianism.