Launched in April 2016, Franchise is dedicated to global basketball culture. Franchise seeks to document the stories and ideas that shape the sport the world over. The magazine has featured artists, players, and personalities of the game, including Paul Pfeiffer, Giannis Antetokounmpo, Nina Chanel Abney, Rui Hachimura, Lauren Halsey and many others. Fusing photography, illustration, graphics, texture and text, each issue represents a contemporary perspective on the sport.